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Essential Tips for On-Camera Appearances

Whether or not you believe that Andy Warhol predicted, "in the future, everybody will be world-famous for 15 minutes" (The Smithsonian says it's probably not true), you'll want to seize the moment when TV news comes calling. These nine PR tips will ensure you make everyone proud. 1. Maintain Eye Contact When in a face-to-face interview, focus on the person asking questions, not the camera. In remote interviews, keep unwavering eye contact with the camera lens.When pausing to collect your thoughts, look down rather than up to avoid misinterpretation. 2. Present Your Best Self Even in virtual meetings through platforms like Zoom or Teams, your appearance and surroundings are pivotal. Position your camera at eye level for a flattering perspective. Dress appropriately and run a comb or brush through your hair. The world doesn't need another Sam Bankman-Fried! Opt for …


  • Released: November 06th, 2023 06:24 PM
  • Author: Daniel Keeney
  • Phone: (800) 596-8708
  • Email:
  • Website: www.dpkpr.com
  • Tag(s): pr tips media training TV

How to Measure Public Relations Success

Don't let myths cloud your understanding of PR measurement. Instead, leverage PR as a powerful tool to drive your organization's success. Public relations is often shrouded in the myth that measuring outcomes is elusive if not impossible. This misconception stems from the belief that the primary result of PR activities is the mere generation of publicity. While publicity indeed provides value, its true significance is unlocked when it aligns seamlessly with your organization's overarching strategies and business objectives. It's imperative for organizations to hold their public relations initiatives accountable for achieving well-defined and quantifiable goals that truly matter. In many instances, the same metrics used to gauge the effectiveness of advertising can be applied to evaluate the impact of PR. Public relations outcomes typically fall into three distinct categories. We can educate. We can persuade. And we can mobilize. Put …


Response to Wuhan Coronavirus: Another PR Fail or Chance to Shine?

While a lot of attention has understandably been focused on the Senate Impeachment Trial of President Trump, we learned that the U.S. Centers for Disease Control confirmed the first case of the novel Wuhan coronavirus. The patient involved was described as having a history of traveling to China and started to show symptoms four days after arriving from China in the U.S. Images of health workers in full protective gear and the announcement that travelers from Wuhan – a city of 11 million people – to the U.S. will be required to undergo health screenings immediately brought back memories of the Ebola outbreak in Dallas in the fall of 2014. As The Dallas Morning News reported, in the story, ‘Looking back, Dallas Ebola crisis showed cost of fear, value of leadership,’ “We learned that the buffering protection of the two …


  • Released: January 21st, 2020 07:23 PM
  • Author: Daniel Keeney
  • Phone: (800) 596-8708
  • Email:
  • Website: www.dpkpr.com
  • Tag(s): healthcare public relations pr advice pr tips